Social networking ain’t what it used to be.

This short video speaks to a lot of what people in my social circle have been discussing this past year. Ya know, logging off to tune in. I’m seeing this idea depicted more and more in advertising, too. A few companies are taking a step back from begging for “likes” to remind consumers of what their actual product/business does. Seems novel these days, doesn’t it?

I think this idea is slowly catching on. One of the most buzzed about tech company upstarts is Nextt, a private social network for people who are close friends in real life. Nextt is encouraging us to focus more on the social and less on the network; more real-time, real-life interaction and fewer selfies and clever status updates. Their tagline is “Get Busy Living.” Check ’em out.

I’m not sure I’d join just yet. It seems silly to sign up for yet another social network to get closer to friends that I can simply email or call. But it’s an interesting idea. It’s social media for your tightest circle. And if WhoSay (aka Twitter for celebrities) can work, then a more niche network for us regular folks could very well have legs.

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About RtG

Rakia the Great, or RtG, is a publishing geek and sometimes literary snob. She's stumbling her way towards personal fulfillment and world domination by, oh, I dunno, writing this blog. Most days she's living her dream as a fancy schmancy editor. But not, like, today.
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